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What Star Wars did invent was a new kind of commodity. What was being sold was not a particular film, but a whole world, a fictional system which could be added to forever (via sequels, prequels, novels, and any number of other tie-ins). Writers such as Tolkien and HP Lovecraft had invented such universes, but the Star Wars franchise was the first to self-consciously commodify an invented world on a mass commercial scale.Star Wars was a sell-out from the start, says Mark Fisher
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mehreenkasana said:
Nicely stated. Agreed.
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guardiancomment posted this
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